Essay | Anart Studio

14 August 2025

AI in art and design - creative partner or threat?

Artificial intelligence can today generate logos, colour palettes, mockups and a complete visual identity campaign in a few minutes.

How good design raises the value of a product

Essay

5 August 2025

How good design raises the value of a product

Research shows that as many as 75% of users judge a brand by the design of its website. Design is not just aesthetics. It is a silent sales strategy.

Essay

14 July 2025

Instagram 2025: how your brand can survive the algorithm and shine in the new era of content

Where carefully polished pictures and quotes in pretty fonts once dominated, today the algorithm favours honesty, authenticity and content that engages. Brands that still communicate in a sterile, soulless way simply disappear from the feed.

Top 5 mistakes small businesses make online

Essay

1 June 2025

Top 5 mistakes small businesses make online

In the digital era, an online presence is no longer a matter of choice but a necessity for a business to survive and grow. Yet many small businesses enter the online world without a clear strategy, making mistakes that cost them time, money and clients.

Why a website is still an irreplaceable digital marketing tool in 2025

Essay

8 May 2025

Why a website is still an irreplaceable digital marketing tool in 2025

At a time when social media has become an everyday part of business communication, many wonder whether building and maintaining a website is still necessary.

Artificial intelligence - ChatGPT: advantages, drawbacks and best practices

Essay

24 April 2024

Artificial intelligence - ChatGPT: advantages, drawbacks and best practices

A presentation about ChatGPT, an artificial intelligence (AI) tool that is changing the way we think about technology, and about the world around us in general.

Essay

6 August 2022

Instagram – king of the visual

In the digital world, visual communication has become key. People no longer read – they look, scroll, feel.