Service 09 / 10 — Supporting service
Graphic design.
Logotype, visual identity, brand book, printed materials. Graphic design is part of culture and an important part of industrial production — investing in design raises a product's value, its sales and its position in a competitive market.
- Logotype
- From €150
- Brand identity
- From €500
- Team
- 1 person
- Clients
- 19+
A brand is not just a product, but a word, an image and a feeling.
Graphic design plays three roles: identification (who you are), information (what you do), and presentation and promotion (how you present yourself). Each role calls for a different visual language — but they all rest on the same principles.
— Graphic design packages
01 · Logotype
Logotype design
From €150
For businesses that need a professional, recognisable mark.
- A creative questionnaire and research
- 2—3 concept proposals
- A primary and an alternative version
- Colour, black-and-white and negative versions
- Prepared for digital use and print
- Final files: AI, SVG, PDF, PNG and JPG
- Up to 3 rounds of revisions
02 · Identity
Visual identity
From €300
For brands that need a consistent visual presence on every channel.
- Everything in “Logotype design”, plus:
- A defined colour palette
- Primary and secondary typography
- Graphic elements and patterns
- Guidelines for photography and visuals
- Business card and letterhead design
- An e-mail signature
- Basic social media templates
- A mini visual identity manual
- Final files for digital use and print
03 · Brand
Brand identity
From €500
For companies that want a clearly defined brand, a recognisable way of communicating and a complete visual system.
- Everything in “Visual identity”, plus:
- Brand, market and competition analysis
- Defining the target audience
- Brand positioning
- Brand values, character and personality
- Tone of voice and key messages
- A slogan, if one is needed
- An extended system of graphic elements
- Design of the key business materials
- A presentation template
- An extended social media template system
- A complete brand book
A logotype is a mark. A visual identity is how a brand looks. A brand identity defines how a brand looks, speaks and positions itself.
— What makes a design good
- Balance
- Harmony
- Rhythm
- Contrast
- Proportion
- Dominance
- Unity
- Identity
What clients ask about brand design.
How many logo concepts will I get?
With the Logotype design package (from €150) — 2–3 concept proposals with refinement. With Visual identity and Brand identity — the number of concepts is matched to the scope of the project.
In which formats do you deliver the logo?
Every format you need: AI (source), SVG (scalable vector), PDF (for print), PNG (transparent background) and JPG — each in colour, black-and-white and negative versions, prepared for digital use and for print.
How many revisions are included?
Up to 3 rounds of revisions within the package. Our approach is to get a strong concept in place first and then fine-tune it — we do not do "design by committee" where changes go on forever.
Who owns the logo once it is paid for?
You do — 100% of the copyright passes to you. You can use it for any purpose, register it as a trademark and change it later. Anart keeps the right to show the work in its portfolio, unless we agree otherwise.
Do you also print the materials?
Print preparation — yes (business cards, flyers, brochures, packaging in print-ready format). The printing itself — no, but we can put you in touch with trusted print shops in Podgorica.
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